I write marketing content and have experience in writing for different audiences and platforms: 

• emails
• newsletters
• blog posts
• web content
• social media posts
• video scripts
• press releases / press kits

Bilingual in French and English, I also create and adapt content for the French and French Canadian markets, ensuring consistency with the brand voice and style.

A certified copyeditor, I proofread, restructure, and edit articles by content writers, applying my attention to detail and quality standards.

I enjoy collaborating with diverse teams and clients to deliver engaging and effective content and look forward to hearing from you!

— Isabelle

Creative, bilingual copywriter and editor with a proven track record in delivering high-impact, on-brand content across a diverse set of channels including digital, broadcast, and social media. Adept at concepting and executing compelling campaigns that connect with audiences, drive engagement, and build brands. Experienced in both independent and collaborative environments, with strong skills in scriptwriting, ad copywriting, and brand development. Highly adaptable with the ability to write in diverse voices to align with brand identities and resonate with target audiences.

Core Skills

• Copywriting: Expertise in advertising, brand development, campaign creation, and social media content across multiple channels (YouTube, Instagram, TikTok, etc.)
• Scriptwriting & Post-Production Writing: Experience in writing scripts for video ads
• Branding & Content Creation: Ability to conceptualize creative ideas and craft content that captures brand voice and narrative.
• Digital Marketing: Proficient in writing for digital and print ads, email campaigns, websites, and collateral.
• Collaborative Communication: Strong team player with a proven ability to work cross-functionally with creative teams, production teams, and clients.
• Content Strategy & Development: Creative input for high-level campaign concepts and messaging direction.
• Time Management: Detail-oriented and skilled at managing multiple projects while adhering to deadlines.

Professional Experience

Masimo Consumer – San Diego, CA
Copywriter and Copy Editor | 2022 to 2024
Developed compelling, on-brand copy for digital assets including website content, social media posts, and video scripts. Collaborated closely with designers and marketing managers to execute successful advertising campaigns.

• Campaign Ideation & Execution: Conceptualized and wrote campaign scripts for multiple platforms, including Instagram and YouTube, contributing to high-visibility campaigns for Polk Audio and Marantz.
• Brand Development & Strategy: Contributed to the development of brand narratives and messaging that aligned with client goals, including creating a comprehensive brand history timeline for Marantz’s 70th anniversary.
• Collaborative Creative Process: Worked alongside the creative team in pre-production planning, delivering clear, engaging ad copy and video scripts that resonated with target audiences.
• Content Optimization: Developed short-form copy for digital ads and promotional materials, focusing on brand consistency and maximizing engagement.

Beautycounter – Los Angeles, CA
French-Canadian Copywriter & Translator (Contract) | 2023
Localized marketing materials, product descriptions, and training documents for the French-Canadian market. Created persuasive content that captured the attention of local audiences while maintaining brand voice.

• Creative Content Creation: Developed copy that was culturally relevant and resonated with French-Canadian consumers, including product narratives and promotional materials.
• Brand Messaging: Worked with internal teams to ensure brand consistency across all localized content, contributing to Beautycounter’s broader marketing goals.

Fagen Friedman & Fulfrost – San Diego, CA
Communications Assistant | 2021 to 2022
Led the creation of marketing materials for education sector clients, including proposals, presentations, and promotional content. Worked closely with teams to ensure content aligned with branding and messaging goals.

• Creative Campaigns & Ad Copy: Created educational materials and newsletters that adhered to branding guidelines while communicating complex ideas clearly.
• Brand Development: Assisted with content for presentations and promotional materials that helped define the firm’s messaging to a wide audience of school district superintendents.

Education & Credentials

Copyediting Certificate – UC San Diego
B.A. French, English Literature – Hunter College, CUNY, New York, NY
M.A., M.Phil. (ABD) French & Romance Philology, Film Studies – Columbia University Graduate School of Arts & Sciences, New York, NY

Languages

• English & French: Native
• Spanish: Professional Working

―Mary Oliver